Summary
Use long, detailed, prompts (or GPTs) specialised to the advertising/marketing/attention industries, featuring integration with key classic texts (e.g. Drive, etc), to generate 1st-pass, coherent, complete/self-consistent copy for: Landing pages, Pitches / Email openers, Customer Discovery candidates, etc
Usefulness: Practical/Productive
Techniques
- 1. Identify famous/successful marketing books, e.g.
- google: “books on most successful new product marketing”
- 2. Generate a rich prompt telling GPT to act as a veteran marketing professional, and utilise the essence of a specified book, to synthesize the copy for [insert my own product desc here]:
- 3. Compare and contrast the output/’consultancy’ from different books
Discoveries
- Highest value so far is from:
- reading it and cherry-picking key phrasing, key paragraphs, that stand-alone as ‘headlines’, or as ‘carousel/hero-image text’, or as ‘calls to action’, etc — each one of those needs a different Copy/mindset/flavour, but ChatGPT does an excellent job of providing the subtle variations needed for each